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29 Juni, 2011 von Thomas Noschka · 2 Kommentare

Tic Tac Wettbewerb von Ferrero – 15 Sekunden Sketch!

Ein Tic Tac Wettbewerb von Ferrero

Kurz, witzig und prägnant!

Tic Tac ist die milde Taktik… so in etwa ging doch die uralte Werbung von Ferrero Tic Tac…!? Es lohnt sich, wenn es bei euch jetzt oder in den nächsten Tagen bzw. Wochen »Tic Tac« macht. Warum? Ganz einfach: Ferrero startet mit der Marke »Tic Tac« einen Wettbewerb, in dem wie überall Kreativität gefordert wird. Was gibt es zu gewinnen und wie nehmt ihr daran teil?

 

»Unsere tic tac® Charaktere brauchen deine Hilfe! Jetzt bist du gefordert«, so lautet die Aufforderung auf der Webseite zu diesem Wettbewerb. Die kleinen weißen Drops brauchen eine passende, prägnante und vor allem witzige Aussage, da sie im Moment noch etwas stumm sind. Überlegt euch daher für diese Aufgabe eine passende Szenerie, wo die Tic Tac Charaktere auftreten können und mit einem reizenden Dialog lässig über die Bühne kommen. Da es eine »Short Story«, sprich eine kurze Geschichte, sein muss, ist die zeit für euren Spot auf 15 Sekunden begrenzt. Klingt zwar etwas Wenig, aber es kommt ganz auf die Thematik an. Ihr könnt euch an typische Werbespots halten; die Länge könnte hinhauen. Wie immer in der Werbung heißt es auch hier: Kurz und prägnant!

Gibt es sonst noch etwas, das ich beachten sollte? Auf der Tic Tac Webseite heißt es so schön: tic tac® sind immer friedlich und jugendfrei. Kurz gesagt, solltet ihr den Bogen nicht überspannen und versuchen, sexuelle, beleidigende, rassistische oder gewaltverherrlichende Dialoge mit einzubinden. Aber ich denke, dass ist klar und hat jeder verinnerlicht.

Natürlich stellt sich noch die Frage, wie man denn an dem Wettbewerb teilnehmen kann. Hier habt ihr echt viel Freiraum und könnt nach eigenem Ermessen entscheiden, wie viel Mühe bzw. Stress ihr euch geben wollt. Ihr könntet zum Beispiel eure Szenerie via Text festhalten und es lediglich so erklären. Natürlich bietet Tic Tac auch die Chance, Bilder oder sogar Videos mitzuschicken. Wer sich hier etwas mehr Mühe gibt und klar und deutlich schildert, wie er es anstellen möchte, hat mit Sicherheit bessere Karten – vorausgesetzt das Konzept stimmt!

Am Ende bewertet eine professionelle Jury die Einsendungen und schenkt den 5 Gewinnern, die am Ende den besten Werbespot konzipiert haben, das neue iPad2. Das hört sich nach einem genialen Preis an, oder? Das Beste: Ihr habt die Chance, mehrere Ideen einzusenden. Somit verdoppelt, verdreifacht, … ihr eure Gewinnchancen. Aber eines ist klar: Egal wie viele Einsendungen es von euch geben sollte – ihr könnt leider nur ein einziges mal ein iPad2 abstauben.

Schaut euch diesen Tic Tac Wettbewerb unbedingt an. Ist eine sehr schöne Idee und wer weiß: Vielleicht sehen wir DEINEN Spot später in der Werbung?!
Einsendeschluss ist der 31.07.2011. An dieser Stelle wünsche ich euch viel Glück und gutes Gelingen!

Autor Thomas Noschka
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Hallo, ich bin Thomas – Blogger, Grafik- und Interface Designer. Ich skate gerne, trinke Tee, reise oft und sehe das Internet als große Spielwiese an. Wenn du mehr über mich wissen möchtest, dann besuche mich auf Twitter, Facebook, Google+ und YouTube
2 Comments:
  1. Echt cool wenn man oft bei tex-blg reinschaut ist man echt über alles informiert ^.^ das hät ich zum Beispiel im Leben nicht selber rausgefunden .___________.

    DennisS · Juni 30, 2011
  2. Süß :D davon wusste ich ja garnichts. also ich stimme DennisS zu: wenn man täglich im TexBlock rein gugt wird man echt gut informiert. ohhh ein gewinnspiel :) schade, dass ich nicht mit machen kann, dafür bin ich zu untalentiert und unkreativ :D ach nein…der preis ist mir etwas zu übetrieben ;) ich hab sone preis-vobi :D
    gute wäre sowas wie: tictac1: guten tac ^^ (ich weis, ich habs vom bild…) tictac2: tics du noch richtig??
    :D ja ok, ihr seht ich bin untalentiert. aber rispekt wenn jmd von euch mit macht. ich drück dem jenigen die daumen ;)

    Ckokoboysbruder xD · Juli 01, 2011

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