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theme iconographic analysis example Lokale Werbung in Köln – Strategie, Design und Umsetzung | be in-credible
25 Januar, 2014 von Thomas Noschka · 0 Kommentare

Strategie, Design und Umsetzung – Smart Interactive

Jedes Unternehmen benötigt eine klare Strategie, um sich auf dem Markt zu etablieren. Dass dies heutzutage auch Online der Fall sein muss, wissen nur Wenige. Viele Firmen präsentieren sich schlecht oder gar nicht im Internet und verlieren so ihre Kunden, denn wer heute im Internet nach (lokalen) Unternehmen sucht, wird oftmals die Konkurrenz auffinden. Demzufolge ist ein klares Erscheinungsbild für jedes Unternehmen ein essentieller Bestandteil. Doch welche Aspekte müssen berücksichtigt werden, was ist wichtig?

Die Repräsentation im Netz sollte nicht nur eine einzige und mit Informationen überflutete Seite sein. Der Fokus liegt darin, den Nutzer kompetent zu informieren und ihn zum Kontakt oder gar Kauf anzuregen. Das ist nicht nur eine schlichte Webseite, die schnell mal aufgezogen wurde – angefangen bei der Beratung und Konzeption bis hin zur optimalen Suchmaschinenoptimierung ist alles vertreten. Eine Webseite kann noch so schön und informativ sein; hat aber überhaupt keinen Nutzen, wenn sie nicht auffindbar ist. Gerade wer lokal für sich wirbt, wird es schwer mit der Konkurrenz haben, da sich jeder auf den obersten Plätzen der Suchmaschinen platzieren möchte.

Gehen wir doch mal ein kleines Beispiel durch. Eine Kanzlei möchte sich im Raum Köln etablieren und zu den Top-Kanzleien gehören. Zwar mag sie top aufgestellt sein und tolle Referenzen haben – jedoch findet sie kaum einer, da sich viele im Internet informieren und direkt suchen. Selbst wenn eine Präsenz im Internet vorhanden ist, muss das nicht heißen, dass Nutzer darauf stoßen. Eine reizvolle Webseite, die Nutzer informiert, einen Mehrwert und tolle Referenzen bietet – das zeugt von einer seriösen Seite bzw. Unternehmen, die den Nutzer an die Hand nimmt. Spitzenbewertungen und eine gute Position bei Google & Co. bieten das beste Fundament für das Online-Dasein und ziehen neue Kunden auf sich.

Gerade was lokale Werbung im Großraum Köln angeht, bietet die Werbeagentur Köln »smart interactive« eine gute Anlaufstelle, die seit 2002 erfolgreich Webseiten und Printmedien planen und realisieren. Wer vor allem lokal im Raum Köln nach Firmen sucht, wird hier bestens bedient. Webdesign, Marketing & PR sowie Planungen für Content Management Systeme und die erfolgreiche Vermarktung mittels  SEO sind Kompetenzbereiche, die die Agentur abdeckt.
Smart Interactive erarbeiten einzigartige Konzepte zur Gewinnung von Neukunden und konzentrieren sich mit ihrem langjährigen Wissen auf das Wesentliche. Nicht trockene Werbung, sondern zielgerechte Kommunikation gehören heute zum Standard eines Unternehmen.

Wichtig ist es als Unternehmen zu wissen, dass das Internet ein wichtiges Kommunikationsinstrument ist, welches sich für neue und erfolgreiche Kundengewinnung eignet. Heute ist es »Pflicht«, sich im Netz zu repräsentieren. Ohne Online-Vertretung wird sehr viel Werbung verschenkt.

Autor Thomas Noschka
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Hallo, ich bin Thomas – Blogger, Grafik- und Interface Designer. Ich skate gerne, trinke Tee, reise oft und sehe das Internet als große Spielwiese an. Wenn du mehr über mich wissen möchtest, dann besuche mich auf Twitter, Facebook, Google+ und YouTube

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